Future research ought to discover how customers transfer from pinning to consuming by interviewing customers on how they have interaction with pins. Thus, this study enabled an evaluation of postfeminist consumption ideologies inside cocservers pin content. Everything you want to know about the TikTok/beauty editor/dermatologist-approved skincare routine.
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These pins toed the line of negotiating with the values imbued within the beauty industry. However, company advertising values in pins supported an expectation to place one thing in your itseasytech face to make it healthier and more beautiful. Ever get by way of your skincare routine or begin applying make-up solely for your merchandise to ball up like a sweater?
This research surfaced and analyzed themes from the first a hundred pins of search outcomes for “healthy makeup” on Pinterest. It used SCT and the idea of “postfeminist media culture” as lenses to view Pinterest’s affect on social perceptions of health, beauty, and consumption amongst women. Search outcomes for “healthy makeup” delivered pins which largely valued appearance issues, quite than health issues. While users might goal to use Pinterest to determine fastjobier products, search outcomes for these keywords produced pins laden with values which have little to do with improved health. Instead, pin outcomes strengthened, at best, medicalizing non-medical skin characteristics and, at worst, systemic oppression like colorism. Pins results also embodied a postfeminist media tradition which inspired customers to carry out “health” through the disciplined application of specific makeup products.